Malaysia – PhD programs in Marketing

We found 3 universities offering 3 PhD programs.

Study the PhD programs in Marketing in Malaysia

3

Universities
3

Programs
2–4

Years of study
~ $1,175

Tuition fees

Who is PhD in Marketing?

Doctor of Philosophy in Marketing is an advanced degree for graduates of historical faculties awarded on the basis of a dissertation. Marketing is a field of study that involves learning how to create and implement advertising and promotional strategies. PhD students in Marketing blend theories of finance, business, marketing research and consumer behavior, marketing is used to create, keep and satisfy the customer. The typical program length of a PhD is three years; this is comprised of one semester of additional study and 2.5 years of dissertation work and research.

What are the tasks of PhD in Marketing?

The main tasks for PhD in Marketing: having skills associated with math and analytical sciences, know how to create advertising campaigns, focusing on the four golden concepts of marketing: product, price, place, promotion. Other tasks include examining the competitive landscape on a local, regional or national scale to help direct marketing efforts; gathering information and preparing reports to determine potential sales of a product or service. Doctorates play a role in developing and executing the marketing campaign, as well as resolving customer complaints regarding sales and service, along with overseeing regional and local sales managers and their staffs. Plus reviewing operational records and reports to project sales and regulate profitability.