About the program
Master
Degree
English
Language of instructions
2 years
Years of study
Full-time
Study mode
September 1, 2025
Studies commence
France, Lyon
Location
Training in strategic marketing and innovation involves learning and experimenting with various functions to develop essential skills. This includes courses in brand management and marketing management to master marketing strategy, competitive intelligence, and the use of new technologies and AI tools. Participants will gain strong foundations in data analysis, global marketing, design thinking, and emerging technologies—key elements for shaping corporate strategy. The Strategic Marketing and Innovation programme is delivered entirely in English.
Required documents for admission
When applying for admission to Esdes Business School in France you should prepare all required documents. Request a list of necessary documents directly from a university, as it may vary for different countries. Using our live chat, you can also ask for sample documents.
- Proof of fee payment
- Motivation Letter
- Two professional and/or academic recommendation letters
- Official English test results (TOEFL or TOEIC or Cambridge or IELTS etc.)
- Online Application form
- Academic Transcripts
- Resume/CV (graduate, postgraduate)
- Photographs
- Passport
Contacts
Esdes Business School
10 Place des Archives
Contact: join@esdes.fr or Whatsapp: +33658845200
Lyon
69002
France
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More about Master / Strategic Marketing and Innovation
Learn more about your future job responsibilities and career prospects after completing the Master / Strategic Marketing and Innovation program.