Master of Digital Marketing

• Master

  Degree

• Italian

  Language of instructions

• 1.5 years

  Years of study

• Full-time

  Study mode

• Italy, Florence

  Location

While technology advances exponentially, marketing techniques are shifting from traditional models to ones whose foundations and very frameworks are created for the digital environment. For this reason, this course has been designed to provide a robust framework of entry and pathway towards success in this exciting field. The MSc Digital Marketing degree enables students to develop digital marketing plans and strategies through an emphasis on solving real problems for real clients so in the fullest sense of economy – no effort is wasted. Students will develop the skills to formulate appropriate responses to complex marketing problems in a course vehicle composed of only six in-depth modules and purely project-based assessments thus developing employability and enhancing your CV from day one, with a focus on the skills that employers want within this dynamic industry. This degree route provides a critical appreciation of the elements which digital marketing strategies cover, including web site development and analytics, consumer behavior, social media marketing, digital campaign planning and branding within the global marketing context.