Masters of Philosophy in Marketing (MPhil)

• Master

  Degree

• English

  Language of instructions

• 2 years

  Years of study

• Distance

  Study mode

• South Africa, Johannesburg

  Location

Our Master of Philosophy in Marketing programme is an IMM Qualification on NQF level 9 and is quality assured by the South African Council on Higher Education. You can complete this qualification in 18 months, but if life gets in the way, you have 4 years to wrap it up. Marketing is all about knowing your customer and making sure that all their product needs are met. The goal of our Master’s programme is to equip you with specialist knowledge of various research methodologies and to expose you to advanced marketing models and theories in a very practical way. By the end of the programme, you will be competent in designing and implementing strategies for processing and managing information in order to produce significant marketing insights and you will have had the opportunity to add to the body of academic knowledge in a specialist marketing area. Once qualified, you can use your superior knowledge of sourcing marketing intelligence and initiating research to collect and leverage the data at your disposal within your organisation. You will be equipped to identify opportunities and creatively analyse complex strategic problems. You may even find yourself designing and applying your own methods and techniques for researching and investigating challenging marketing problems. On completion, you will have mastered the art of information collection and analysis to inform strategic marketing initiatives and will have the confidence to initiate, lead and implement data collection and analysis processes and systems in a marketing division of a global company.