Marketing and International Business

• Licenciado

  Título

• Español

  Lengua de las instrucciones

• 4 años

  Años de estudio

• Tiempo completo

  Modo de estudio

• Colombia, Cali

  Location

A profession in which strategic thinking is developed, for the realization of plans in the field of marketing and international business that ensure the growth of organizations and the creation of value. • Understand the factors involved in the transaction of goods or services, from the point of view of people's needs and desires. • Develop creative thinking, with the aim of achieving attitudes of change, leadership and competitive improvement. The graduate of the International Business and Marketing program is a professional with strategic thinking, who uses market research to identify the needs of clients and the opportunities of regional and global markets, satisfying them with ethics, social responsibility, through design and execution of product strategies, marketing communication, price, distribution and logistics. Consequently, it is competent to generate value to the company or develop a new one. Snies Code: 20100 Res.17288 of November 29, 2013, valid for 7 years