Visual & Experience Design

• Máster

  Título

• Inglés

  Lengua de las instrucciones

• 1 año

  Años de estudio

• Tiempo completo

  Modo de estudio

• Alemania, Berlín

  Location

"Professional roles in the field of design are constantly in flux. Contemporary design has to encompass the traditionally physical, as well as new digital media. Increasingly, companies are discovering the value of experience design in delivering brand, product and service messages and for engaging their customers and users through digital touchpoints. While many experiences work on multiple senses, the singularly most important is visual – rendering effective visual communication crucial to experience design. In our Visual & Experience Design master’s programme, students will gain an understanding of innovations in digital, computational and physical interactions that permeate our daily lives. All topics will be delivered in sequential clusters, allowing the students to acquire and apply theories to real contexts, as well as to envision entirely new scenarios. Modules will focus on creative approaches to visual design, the value of cultural diversity in an age of globalised markets, and the deep-spectrum of approaches to designing for social media and digital ecosystems. This course will focus on the critical awareness of the balance between creative, commercial, and business considerations, to develop visual narratives using a variety of tools and graphic elements. You will also create briefs for research-driven projects and innovative approaches to business. Modules will emphasize the changing role of the designer in the sphere of the algorithmic processes that mediate our interactions in digital spaces, where adaptive thinking and human-centered content creation are the true currencies of contemporary designers.