Master of Creative management in new media

• Máster

  Título

• Inglés

  Lengua de las instrucciones

• 2 años

  Años de estudio

• Tiempo completo

  Modo de estudio

• Polonia, Katowice

  Location

The studies are an offer for people who have a bachelor's or master's (MSc) degree and want to strengthen their competences in the field of communication in social media, as well as expand, organize and consolidate knowledge about new tools and techniques for the use of social media. The studies will prepare in a comprehensive way to work in the era of media convergence and smooth movement in the world of digital media. Studies are fully in English. Studies can be undertaken by graduates of journalism, theatre and film, marketing, PR, film and television production, photography, people creating creative network messages and operating in the field of communication in virtual space using a film image, people who intend to run or already run their own business in the film industry, television or social media. The studies include 1,200 didactic hours in four thematic areas: artistic and creative area (script writing techniques, animated film, music video, advertising film, television and film genres, new media journalism, film editing, sound production, the basics of cinematography, basics of directing, cooperation with an actor, basics of design graphics, film history and television, music in the film), social media area (copywriting, social media technology, media project management, new media development directions, self-promotion techniques in social media, content management in social media, social media marketing, social media analysis, e-Commerce), business area (business plan of the media undertaking, social psychology basics, production team management, conducting business negotiations, multimedia project budget, multimedia art sales techniques, obtaining funds and sponsoring, creative thinking techniques), legal area (copyright, intellectual property protection in the network, information security management) film, TV and new media workshops (30h per semester) conducted as part of the study program, workshops conducted by foreign lecturers (60 hours per semester) as part of the POWER 3.5 program 2018 edition.