Master in Organizational Communication

• Máster

  Título

• Portugués

  Lengua de las instrucciones

• 2 años

  Años de estudio

• Tiempo completo

  Modo de estudio

• 31 de octubre de 2024

  Studies commence

• Portugal, Lisboa

  Location

Objectives The second cycle of studies in Communication in Organizations is organically integrated into the School of Communication, Arts and Information Technology (ECATI) of the Universidade Lusófona de Humanidades eTecnologias (ULHT). This cycle has as main objective the training of specialists in corporate/institutional communications able to present and analyze the communicative models from a functional and structural point of view and still produce research in this area.This Study Cycle (SC) involves a set of specialized trainingmaterials that will allow the future professionals to work with scientific rigour, current technological information and operational capabilities, and strategic management in areas that include analysis, design, production and implementation of communication programs both in their internal and external aspects, suitable for various realities related to business enterprises. Knowledge, abilities and skills to be acquired The scientific area of the Master¿s is part of Communication and Information Sciences, which includes the specific field of Communication in Organisations. Throughout the years, ULHT has promoted specialised training (degrees in Communication in Organisations and Communication and Culture Science) in order to acquire the technical and scientific competences of Organisational Communications, which are decisive for the efficiency of corporate management. The profound articulation between organisational behaviour paradigms (namely, leadership, motivation, job satisfaction, culture and organisational environment, negotiation process, decision making, conflict management, organisational citizenship behaviours, change management) and the communicational strategies of organisations is unquestionable in the academic and corporate environment, in response to the increment of management performance and the increase of competition and productivity in the organisations. "Público" 17/Set/03) conducted by McKinsey regarding the barriers to the productivity growth in Portugal, allows us to infer the importance of Communication in Organisations as a decisive contribution to overcome the inefficiencies and difficulties of many of our companies, in response to an environment in constant mutation. Actually, many analysts and scholars are unanimous in affirming that the velocity of changes and the use of response time as a competition differentiation factor require the pressing reaction and proactive abilities from the companies and communities. However, these are possible only possible through communicational devices, capable of disseminating and internalizing in the agents involved mobilizing goals of a strategic culture in various organisations.