Marketing and International Business

• Bachelor

  Degree

• Spanish

  Language of instructions

• 4 years

  Years of study

• Full-time

  Study mode

• Colombia, Cali

  Location

A profession in which strategic thinking is developed, for the realization of plans in the field of marketing and international business that ensure the growth of organizations and the creation of value. • Understand the factors involved in the transaction of goods or services, from the point of view of people's needs and desires. • Develop creative thinking, with the aim of achieving attitudes of change, leadership and competitive improvement. The graduate of the International Business and Marketing program is a professional with strategic thinking, who uses market research to identify the needs of clients and the opportunities of regional and global markets, satisfying them with ethics, social responsibility, through design and execution of product strategies, marketing communication, price, distribution and logistics. Consequently, it is competent to generate value to the company or develop a new one. Snies Code: 20100 Res.17288 of November 29, 2013, valid for 7 years