Bachelor of Business Administration in Tourism

• Bachelor

  Degree

• English

  Language of instructions

• 4 years

  Years of study

• Full-time

  Study mode

• September 1, 2025

  Studies commence

• Georgia, Tbilisi

  Location

To acquire the student with theoretical knowledge and practical skills based on modern achievements in the field of tourism; Inform student about the management and sectoral structure of the tourism industry, the mechanism of formation of consumer values, current situation and sustainable development perspectives of tourism market; To develop the student’s ability to analyse and develop recommendations for problems arising in tourism industry; By complying with corporate ethical norms and responsibility, to develop the student’s ability to work individually and as a team and to form a competitive staff in accordance with market requirements. Program Learning Outcomes Upon completion of the English-language Tourism Bachelor program, the graduate: Knowledge and Acknowledge 1. Explains the principles and forms of business and management in the field of tourism, specific methods / techniques of strategic management, specifics of human resources activities, characteristics of the business environment, economic-financial, political-legal, socio-cultural, historical and ecological issues; 2.Describes the theoretical foundations of tourism as a rapidly evolving field of business, the role and importance of the tourism industry in global and national aspects, strategic and operations management, with risk identification and application of security management; Ability 3.Analyzes tourism-recreational resources, classification of transport, accommodation and food industry services, modern approaches to efficient functioning, art of guiding and special service programs and technologies within its competence; 4.Evaluates the main aspects of tour operator management and tour formation tools within its competence, various types of tourism, including cultural and business (MICE) tours; defines the functions of a tour operator, key aspects of management and tour formation tools, various types of tourism, including cultural and business tours; 5.Uses tourism marketing tools and techniques to plan, develop and implement tourism market strategies, tourism products; 6.Develops a research, practical project and / or event in various directions of tourism based on pre-defined guidelines based on tourism statistical information; 7.Develops a tourism product, using oral and / or written communication, using modern information-communication channels and reservation systems; Responsibility and Autonomy: 8.Takes care of his / her professional development, with the principle of individual and team work, adherence to corporate ethical norms and responsibilities.