Bachelor of Marketing

• Bachelor

  Degree

• English

  Language of instructions

• 3 years

  Years of study

• Full-time

  Study mode

• Ghana, Accra

  Location

The Marketing Department at LUG is a thriving department tailored to help students achieve an excellent grasp for the rapidly evolving discipline of marketing. Our teaching staff have a rich balance of academic distinction and industry experience in various sectors including telecommunications, aviation and hospitality. Whether students are considering careers in Strategy, Marketing Research, Public Relations, Media, Promotions, Sales Management among others, our degree programmes allow for a high level of customisation, adapting curriculum and fieldwork to suit and complement individual interests and goals. From advertising to branding, marketing stimulation to digital marketing, our dynamic coursework curriculum not only fosters critical thinking, self-reflection and self-development but also enables students to leverage real-world opportunities that help prepare them for dynamic and meaningful careers. Marketing touches all facets of contemporary living — whether its growing market share or developing brand loyalty or crafting strategies or internal marketing in organisations. Most institutions across the world including governmental or non-government, profit or non-profit see marketing as a highly immutable component of their business organisation. There are great opportunities for students looking to spend their second year in the UK at the main Lancaster campus, allowing students to not only enrich their cultural experiences but also widen their global network. As a marketing student, you will enjoy an automatic affiliation with the Business Society-a student initiative led club. This club aims to drive engagement between students, staff, faculty and industry. The Business Society offers enormous benefits to students in terms of the impact it it will have on their social life. You will get the chance to meet people who share an interest with you, allowing you will widen your social network beyond your course and the people you live with. It also offers some real benefits in terms of your employability - the skills, qualities and knowledge you offer to prospective employers, which equips students to successfully adapt to life as a graduate in the workplace. The Society also offers students usable knowledge- an opportunity to learn about topics such as health and safety, entrepreneurship, marketing, and emerging business trends, as well as developing strong interpersonal skills. Students are also able join the media club. This club promotes the creative use of standard technologies. From cameras to video cameras and websites and blogs, the club hopes to report on the events going on within the school and related to the school. The media club is all inclusive, as the members can work within the fields of writing, photography, videography, graphic design, interviewing etc. https://lancaster.edu.gh/courses-ug.php?p=170