MARKETING AND ORGANIZATION OF TOURIST SERVICES

• Bachelor

  Degree

• English

  Language of instructions

• 3 years

  Years of study

• Full-time

  Study mode

• Poland, Lodz

  Location

Students will acquire knowledge and skills in the field of tourist services management, familiarize themselves with the broadly understood design and implementation of tourist services from diagnosis and analysis of market demand, customer needs and preferences, to planning and implementation of tourist services. They will gain practical skills in the field of public relations, shaping positive customer relations, sales and marketing meanders, the specifics of servicing the hotel, catering and agrotourism industries, as well as the ability to organize events and tourism and recreation projects. They will be able to respond to the needs of the dynamically changing tourism industry by creating specialized tourism service entities as well as managing the tourist product. They learn about changing trends in tourism and customer service. An important element of the study education program is also learning the principles of sales and marketing of tourist services. The study offer is dedicated to all who want to deal with the broadly understood tourist service - designed from the level of diagnosing client needs and preferences, through effective promotion, to the implementation of a tourist service. During the course of teaching, students will also acquire knowledge in the field of public relations, shaping positive customer relations, sales and marketing meanders, the specifics of servicing the hospitality, catering and agro-tourism industries, as well as the ability to organize events and tourism and recreation projects. Foreign language communication skills will also allow you to work in an intercultural environment. Selected courses under the specialty: Marketing in tourism Sale of tourist products Tourist facilities management Promotion and sale of tourist services Planning, organization and service of tourist events Tourist product and advertising Brand building in tourism and PR Tourist services Projects under the specialty: Sale of tourist products Tourist product and advertising Promotion of tourist attractions Operating agencies and tourist offices Culture and tourism Brand building in tourism Active forms of tourism and recreation Domestic and foreign tourism Standardization of tourist services Customer service EU and structural projects in tourism Creative tourism management