About the program
Bachelor
Degree
English
Language of instructions
3 years
Years of study
Full-time
Study mode
Poland, Lodz
Location
Students will acquire knowledge and skills in the field of tourist services management, familiarize themselves with the broadly understood design and implementation of tourist services from diagnosis and analysis of market demand, customer needs and preferences, to planning and implementation of tourist services. They will gain practical skills in the field of public relations, shaping positive customer relations, sales and marketing meanders, the specifics of servicing the hotel, catering and agrotourism industries, as well as the ability to organize events and tourism and recreation projects. They will be able to respond to the needs of the dynamically changing tourism industry by creating specialized tourism service entities as well as managing the tourist product. They learn about changing trends in tourism and customer service. An important element of the study education program is also learning the principles of sales and marketing of tourist services. The study offer is dedicated to all who want to deal with the broadly understood tourist service - designed from the level of diagnosing client needs and preferences, through effective promotion, to the implementation of a tourist service. During the course of teaching, students will also acquire knowledge in the field of public relations, shaping positive customer relations, sales and marketing meanders, the specifics of servicing the hospitality, catering and agro-tourism industries, as well as the ability to organize events and tourism and recreation projects. Foreign language communication skills will also allow you to work in an intercultural environment. Selected courses under the specialty: Marketing in tourism Sale of tourist products Tourist facilities management Promotion and sale of tourist services Planning, organization and service of tourist events Tourist product and advertising Brand building in tourism and PR Tourist services Projects under the specialty: Sale of tourist products Tourist product and advertising Promotion of tourist attractions Operating agencies and tourist offices Culture and tourism Brand building in tourism Active forms of tourism and recreation Domestic and foreign tourism Standardization of tourist services Customer service EU and structural projects in tourism Creative tourism management
Required documents for admission
When applying for admission to University of Humanities and Economics in Lodz in Poland you should prepare all required documents. Request a list of necessary documents directly from a university, as it may vary for different countries. Using our live chat, you can also ask for sample documents.
- Health and Life Insurance
- Application fee
- Declaration for financial support
- Student visa
- Motivation Letter
- Passport
- Research proposal outline (MA, PhD)
- Proof of fee payment
- Online Application form
- Family Details
- Medical Certificate
- Photographs
- Letters of reccomendation (MA, PhD)
- Supervisor Agreement Form (PhD)
Contacts
University of Humanities and Economics in Lodz
ul. Sterlinga 26
Lodz
90-212
Poland
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More about MARKETING AND ORGANIZATION OF TOURIST SERVICES
Learn more about your future job responsibilities and career prospects after completing the MARKETING AND ORGANIZATION OF TOURIST SERVICES program.