Bachelor in Applied Communications: Marketing, Advertising and Public Relations

• Bachelor

  Degree

• Portuguese

  Language of instructions

• 3 years

  Years of study

• Full-time

  Study mode

• Portugal, Lisbon

  Location

Objectives The licentiate degree in Applied Communications: Marketing, Advertising and Public Relations is organically integrated in the School of Communication, Arts and Information Technology and its main goal is to train specialists that are able to present and analyze information, specifically in order to support decision making, the promotion and development of marketing and communication activities, on a conceptual and abstract level, in the context of the management of communication activities, in both public or private organizations. The licentiate degree involves a set of essential basic and specialized training materials established by the Department in which it operates and which allow the future professional to work using scientific rigour, modern day technological know-how and the endows them with operational and strategic management abilities in fields that include the analysis, conception, production and implementation of marketing, advertising and public relations programmes. Knowledge, abilities and skills to be acquired The licentiate degree in Applied Communications: Marketing, Advertising and Public Relations aims to train professionals capable of developing skills and a basic knowledge in the field of business studies, particularly in the areas of the theory and practice of marketing management, with an additional focus on the areas of Advertising and Public Relations which will enable the graduate students to successfully carry out the professional activities corresponding to those areas within the organizations, as well as continue their academic path, providing in particular the technical and scientific knowledge needed to further studies in the Diploma of the second cycle. Thus, licentiate degree in Applied Communications: Marketing, Advertising and Public Relations aims to complement the skills that enable all graduates to continue their education in the second cycle in similar or related scientific areas. Career Marketing Manager; Product Manager; Product line manager; Brand manager; Client Manager; Marketing Consultant; Account supervisor for advertising, design and communication agencies; Research Assistant and strategic planning in advertising, design and communication agencies; Communication and image assistant in public and private organizations; Communication and image technician in public and private organizations; Communication and image consultant, Head of the internal communication in public and private organizations; Communications assistant in the department of human resources; Press Officer; Lecturer and researcher in communication sciences; Lecturer and researcher in marketing; Lecturer and researcher in advertising; Lecturer and researcher in public relations. Entrance Conditions Candidates who meet the requirements defined in the International Student Statute can apply.