Bachelor in Marketing (Dual Degree awarded by HELP University, Malaysia and VNU)

• Bachelor

  Degree

• English

  Language of instructions

• 3.5 years

  Years of study

• Full-time

  Study mode

• Vietnam, Hanoi

  Location

Graduates in Marketing program upon standards of both VNU and HELP are eligible to work in marketing-related positions in almost all domestic and international businesses and corporations in all fields, research and management organizations, social and non-governmental organizations, such as: - Specialist in integrated marketing, marketing information management, market research, advertisement, public relations, integrated communication. - Head in marketing functions (advertising, public affairs, public relation, distribution, logistics), Marketing Director/Manager, Brand Manager. - Researcher or Lecturer in a Marketing training institution. The program was built based on HELP University's Bachelor of Marketing program in Marketing and the framework program in Marketing of Vietnam Ministry of Education and Training (MOET). Graduates will be fully equipped with both professional knowledge and modern Marketing soft skills covering market research, building and developing customer relationships, program design, product distribution organization, product pricing, brand promotion, event management ... In order to equip Marketing knowledge, learners can grasp customer psychology, research market; research consumer behavior and customer needs; planning effective branding and product development strategy; acutely aware of opportunities and challenges before competitors ... Program name: Bachelor of Marketing Duration: 4 years (8 semesters). The total number of subjects: 47. Total credits: 135 Language of instruction: English Mode of Study: Full-time Bachelor program, dual degree Studying abroad opportunity: After the 2nd year, students can transfer to study abroad at HELP University (Malaysia) Degree: Dual Degree: 1. Bachelor of Business (Marketing) (Honors) awarded by HELP University, Malaysia 2. Bachelor in Marketing awarded by Vietnam National University, Hanoi (VNU)