Integrated Marketing Communications

• Baccalauréat

  Diplôme

• Bulgare

  Langue des instructions

• 4 années

  Années d’études

• À temps plein

  Mode d’étude

• Bulgarie, Blagoevgrad

  Location

Complement your business skills with a minor in Integrated Marketing Communications. By the completion of the Integrated Marketing Communications minor, students will possess: a general knowledge of marketing and the role of media in society; a working knowledge of how to conceive of, conduct interviews for, report, and write accurate, informative, and original news stories from multiple sources; knowledge of public relations and advertising tools (such as press releases, e-mails, and social media) to communicate an organization's mission internally and externally; knowledge of and practical skills in the communication tools necessary for a successful integrated marketing communications plan; advanced professional skills that can be applied across different professional contexts (public and private sector, profit or non-for-profit, multinational companies, startups, etc.).