Marketing Communication

• Maîtrise

  Diplôme

• Anglais

  Langue des instructions

• 2 années

  Années d’études

• À temps plein

  Mode d’étude

• Tchéquie, Zlín

  Location

The aim of the master's study program Marketing Communication is to expand and deepen the knowledge and skills acquired in the bachelor's degree with a focus on mastering the social and scientific theoretical context, based on the current state of scientific knowledge, including full mastery of their application and effective integration of knowledge from many related fields. The study is focused on connecting educational activities with research and other creative activities in order to define and develop integrating tendencies of research activities in the field. It aims to gain knowledge of methodology for scientific, analytical and conceptual work, to gain knowledge of information technology usable in marketing communication, to understand the methodology of qualitative and quantitative marketing research and its application in performing specific tasks. Emphasis is placed on the ability of students to work independently, to understand the field of marketing communication in its broader context, to acquire of managerial knowledge and competencies. Teaching emphasizes intercultural links of marketing communication, global issues of the society and of global brands. Full-time students have the opportunity to participate as project managers, team leaders and job advisors within the Communication Agency course.