MSc - Master of Science Marketing in Luxury and Sustainable Environment

• Maîtrise

  Diplôme

• Anglais

  Langue des instructions

• 1 année

  Années d’études

• À temps plein

  Mode d’étude

• France, Troyes

  Location

This program aims to train experts capable of becoming key players in developing strategies for luxury multinationals or SMEs offering high-end products, by actively contributing to brand image development through their work in marketing and communication departments. Examples of courses offered in each of the modules: Strategic Global Marketing: • Global Marketing Strategy • International Consumer Behavior • Digital Marketing and Multichannel Strategy • Brand Management and International Image Specialization in Luxury Product Marketing: • Luxury Brand Strategy and Management • Luxury Consumer Behavior • Sustainable and Ethical Marketing in Luxury • Communication and Public Relations in Luxury Leadership: • Project Management and Global Marketing • Leadership and Intercultural Management • Intrapreneurship and Innovation Example career paths you can pursue after graduation: • Marketing Director As a member of the company’s executive committee or a major subsidiary, the marketing director designs, justifies, evaluates, and implements the overall strategy of the marketing department. • Product Manager, Division Manager, or Marketing Manager Within a business unit or a division dedicated to a specific product line, they design, advocate for, evaluate, and execute a marketing strategy tailored to that segment. Working closely with the marketing department, they oversee the full scope of actions from planning to execution and follow-up. • Brand Manager Responsible for both strategic and operational aspects of marketing activities for a specific brand within the company. • Marketing Analyst or Market Manager Analyzes both quantitative and qualitative market data (especially consumer behavior) and develops tools that enable the company to make informed decisions on product or service marketing strategies.