Commerce and Marketing

• Baccalauréat

  Diplôme

• Anglais

  Langue des instructions

• 3.5 années

  Années d’études

• À temps plein

  Mode d’étude

• Hongrie, Kaposvar

  Location

The level of education and qualification obtainable in the bachelor's programme as stated in the diploma: - Level of education: baccalaureus, bachelor (BA) - Qualification: Economist in commerce and marketing - Duration of study programme: 7 semesters - The fulfilment of the course requirements includes compulsory practical traineeship. - ECTS credits requirement to obtain the master's degree: 210 credits About the program: Objectives of study programme; professional competences to be acquired: The objective of the study program is to train experts, who by obtaining a high level knowledge and skills in commerce and marketing, business and economics are able to purchase and market various products that are demand-driven as well as to organise, manage and control small and medium sized enterprises. The graduates are also prepared to continue their studies at master level. The experts who graduate in the bachelor's programme are able to: Plan, manage, control, analyse key commerce and marketing functions at small or bigger companies. The practice based training will enable them to get insight of business processes as well as to apply successfully for job positions in various management fields of commerce and marketing. Available minors: WEB marketing Food marketing Management Marketing of special companies Commercial logistics The bachelor's level graduates may obtain the following job: Typical career opportunities are marketing expert, sales manager, trade manager, market analyst, market researcher, key account manager, product and brand manager, front officer, communication and PR manager.