Master of Marketing

• Maîtrise

  Diplôme

• Kazakh

  Langue des instructions

• 1 année

  Années d’études

• À temps plein

  Mode d’étude

• Kazakhstan, Astana

  Location

Brief description of the application of knowledge: any organization involved in the competition for attention, favor and money of customers, should solve a number of important tasks: the definition of consumers; finding ways to attract and meet their needs; identify the needs of consumers and life values; identification of competitors in the market; belief in the benefit of customers over the competition organization, etc. The solution to all these problems provides expert marketer. Thus it is not surprising that the market in our region today demanded labor specialists in marketing, advertising, marketing managers and sales and other workers, who must hold a degree in marketing. Therefore, one can predict that the further development of market relations in the Republic of Kazakhstan will lead to increased demand for specialists in marketing. Brief description of skills: graduate specialty degree in marketing in the learning process develops the following skills: - Understanding of market research data and the ability to make the right conclusions from them; the ability to analyze databases and statistics and others); - Wide horizons (cognition skilled marketer limited not only their industry and marketing); - Psychology of Management (requires a deep understanding of human motivation of the client); - Interpersonal skills (listening, charisma marketer, sympathy, etc); - Analytical skills (understanding of different data reporting financial, budget, etc); - Extensive cultural knowledge (knowledge in the field of culture an important part of the key skills in marketing, especially the culture of other countries), and others. Organization and conduct of the business to provide services in different types and forms of social and cultural services (entertainment, trade, hotel business, catering, etc.); The development of service policies of an economic entity in the field of basic and additional services; Promotion of services, quality assurance services (efficiency, availability, reliability, safety, ergonomics, aesthetics, and others.); Scientific research services to market conditions