Bachelor of Marketing

• Бакалавр

  Образовательный уровень

• Китайский

  Язык обучения

• 3 года

  Продолжительность обучения

• Очная

  Форма обучения

• Китай, Гуанчжоу

  Локация

This Programme is for those who wish to become marketing professionals. With a mission of cultivating marketing talents through advanced marketing theory and international vision, this Programme offers a comprehensive introduction to all aspects of knowledge including sales, promotion, business ethics, marketing research methodology and cross-cultural communication. Students are also expected to master good English skills and Internet application skills. The main courses are: Principles of Marketing, Principles of Management, Economics, International Marketing, Consumer Behaviour, Marketing Research, Marketing Planning, Retailing, Advertising, and Service Marketing.