Master of Marketing Communication

• Магистр

  Образовательный уровень

• Чешский

  Язык обучения

• 2 года

  Продолжительность обучения

• Очная

  Форма обучения

• Чехия, Прага

  Локация

Objective of the MC study programme is to provide to students an up-dated knowledge about global marketing, marketing strategy and managerial economics incl. Skill-set for MC effectivity evaluation/measurement od the related processes. This programme is stemming from Bachelor level of MC studies and develope further more students´ level of understanding of marketing, customer behaviour and modern social life. Profile subjects Global marketing Social networks marketing Marketing management of foreign trade Media and culture Marketing communication sociology Sociological research in marketing Psychology of customer behavior Press secretary Economy Job opportunities MC master level programme will provide job opportunities in business/ media sectors for example marketing manager and freelancer(specialist) in branding, PR, various advertising and marcom agencies. Graduate´s profile will provide broad theoretical knowledge –base of the MC,i.e. I’ll also fit for public sector and/or non profit organisations and institutions.