M.A. International Marketing and Media Management
О программе
Магистр
Образовательный уровень
Немецкий
Язык обучения
2 года
Продолжительность обучения
Очная
Форма обучения
Германия, Берлин
Локация
In the M.A. International Marketing and Media Management program at HMKW, graduates of degrees in general management or the social sciences can specialize in the theory and practice of marketing and media management. Students will improve their knowledge of both quantitative and qualitative methodology. Topics such as media management and economics, marketing communication, consumer behavior, price and sales management, emerging media markets, digital transformation as well as applied market research are the central parts of the agenda. Features: Specializing in theory and practice of marketing and media management, with an analytical and consultancy-oriented perspective that is highly relevant in the job market Learning outcomes: Ability to analyze and solve issues related to market and campaign analysis, industrial, organizational and other business-related processes from a business management standpoint, within a research or practitioner/consultancy context
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- Local Language Certificate
- IELTS Certificate
- Photographs
- Proof of fee payment
- Application fee
- Student visa
- TOEFL Certificate
- Motivation Letter
- Declaration for financial support
- Passport
- Health and Life Insurance
- Research proposal outline (MA, PhD)
- Supervisor Agreement Form (PhD)
- Online Application form
Контакты
University of Applied Sciences for Media, Communication and Management
Ackerstrasse 76
Берлин
13355
Германия
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