Integrated Communication Marketing

• Бакалавр

  Образовательный уровень

• Английский

  Язык обучения

• 4 года

  Продолжительность обучения

• Очная

  Форма обучения

• США, Буффало

  Локация

Our Bachelor of Science in Integrated Marketing Communication program offers a fully interdisciplinary approach. Working with professors from our Communication Studies, Digital Media Arts and Marketing departments, students will gain broad knowledge and learn specific skills to position them for success. The program features a blend of coursework in advertising, communication, consumer behavior, marketing, traditional and new media, promotions, public relations, research and sales. Students will be well-prepared for a variety of communication functions in the for-profit and nonprofit sectors. These include advertising, marketing, traditional and digital media, promotions, public relations, data analysis and sales as well as reputation and community management. Program coursework will address both the application and strategic management of specific skills and tactics.