About the program
Master
Degree
English
Language of instructions
2 years
Years of study
Full-time
Study mode
October 1, 2025
Studies commence
Poland, Wroclaw
Location
We offer a unique 2-year graduate programme in big data, digital marketing and trendwatching held as full-time or part-time. The innovative curriculum combines knowledge from the field of economics, communications, digital marketing, public relations, statistics, and new technologies. During the course of the programme you will obtain key and full competencies in the new and rapidly developing branch of big data analysis, interpretation and visualisation. You will be using software tools dedicated to personal branding, social and mobile marketing, viral and buzz marketing, content management and creation, video marketing. You will be also given tools and competencies in trendwatching and trendsetting in selected areas like fashion, design, motorization, sports. Students will be familiar with cultural and marketing trends get in-depth understanding of trends formation and proliferation, lifestyles, forecasting and management of the future.
Required documents for admission
When applying for admission to University of Lower Silesia in Poland you should prepare all required documents. Request a list of necessary documents directly from a university, as it may vary for different countries. Using our live chat, you can also ask for sample documents.
- Proof of fee payment
- Family Details
- Motivation Letter
- Declaration for financial support
- TOEFL Certificate
- Student visa
- Letters of reccomendation (MA, PhD)
- IELTS Certificate
- Medical Certificate
- Online Application form
- Research proposal outline (MA, PhD)
- Application fee
- Photographs
- Passport
- Supervisor Agreement Form (PhD)
- Health and Life Insurance
Similar programs in other universities
Journalism: Public Relations
Poland, Wroclaw
What are you going to learn by choosing this specialization? -forms of creating an attractive image of oneself and clients or employers (corporations, local government, organizati...
Master of Arts in Digital Media (MA-DM)
Switzerland, Geneve
The Master of Arts in Digital Media (MA-DM) is designed for students interested in pursuing careers in digital media and communications. The MA-DM provides a comprehensive introduc...
M.A. Convergent Journalism
Germany, Berlin
The M.A. Convergent Journalism includes the classic media: print, online and audiovisual, which are increasingly converging in the world of media. The target group is graduates in...
MBA in Film Production
Italy, Florence
This program has been designed for students that will typically not have undertaken a production-based specialism at the undergraduate level, and although they may have studied fil...
Master of Content Strategy
Austria, Graz
The web has turned companies into media companies. As a result, there is a need for first-class content strategists. Our part-time degree course is the first academic programme in...
More about Journalism: Big data, digital marketing and trendwatching
Learn more about your future job responsibilities and career prospects after completing the Journalism: Big data, digital marketing and trendwatching program.