Integrated Media and Strategic Communication

• Bachelor

  Degree

• English

  Language of instructions

• 4 years

  Years of study

• Full-time

  Study mode

• United States, Erie

  Location

Your professors in the Department of Communication will work with you to create the academic path that results in the career of your dreams. There is no one-size-fits-all approach to learning. When you study Integrated Media and Strategic Communications, your professional and personal goals matter, and you’ll take an active role in building a plan that provides the skills and experience needed for success in the modern business world. No matter which classes you chose, this program is centered around the powerful skill of storytelling. Journalists use it to deliver compelling news; corporate communication specialists use it to shape an organization’s image; and social media strategists use it to engage followers and build brands. You’ll learn the skills to be a strong storyteller and content creator through non-fiction writing, multimedia, video production, public speaking, and data collection and expression. Your experiences in the program will also prepare you to strategically tailor your message to a variety of audiences through different media platforms, both digital and traditional. The versatility of this degree allows students to pursue a number of careers in traditional media, writing, multimedia, social media, and strategic or corporate communication. Some of our students also choose to advance their study of communication through graduate school, where they often specialize in mass communication, journalism, communication and technology, and corporate communication.