Bachelor of Marketing and Management

• Baccalauréat

  Diplôme

• Anglais

  Langue des instructions

• 3 années

  Années d’études

• À temps plein

  Mode d’étude

• Maroc, Rabat

  Location

This is a specialty through which the manager manages various aspects of the marketing function in the company. The marketing specialty is concerned with the study of factors (demographic, economic, social, technological, environmental and cultural) impacting the demand for consumer goods, and equipment and services, to develop appropriate procedures and policies. to meet this demand. Nowadays, marketing managers must not only master traditional domains such as distribution networks, sales management, advertising and market research, but also have a good knowledge of the motivations of the consumer and the seller. This process requires understanding the behavior of the seller and the consumer in the context of the global market environment. The student has to take six courses (18 credits) per semester. The candidate should have high school diploma and English proficiency proof. No application fees.