About the program
Language of instructions
Years of study
Marketing is a great career path with diverse opportunities. With the IU Master of Arts in Marketing Management, you’ll gain an overview of the field and dive deeper into key areas. Modules in consumer behaviour, marketing research, social media marketing and more will transform your skills. A mix of theory and practical knowledge will sharpen your management expertise. You’ll learn to analyse marketing spend, use digital analytics, strengthen online presence, and fine tune search engine marketing. Start or boost your career in an industry that's in demand across the globe. With IU, you can study 100% online with digital learning materials and top quality support. Academic Requirements: - Completed degree from a public or officially recognised university/higher education institution in relevant field. - At least a “satisfactory” or Grade C equivalent earned in your previous degree. - Your undergraduate degree should be worth 240 ECTS credits. If you are lacking ECTS credits from your previous studies, you can demonstrate professional work experience for your online degree instead. Professional Experience: For some 60-ECTS master programmes, you will need to have achieved one year of professional work experience before starting your studies. English Level: - Proof of English skills. - If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills.
Required documents for admission
When applying for admission to IU International University of Applied Sciences - Online in Germany you should prepare all required documents. Request a list of necessary documents directly from a university, as it may vary for different countries. Using our live chat, you can also ask for sample documents.
- At least 1 year of work experience before start of IU Master or MBA programmes
- CV in tabular format
- Certificate from your previous studies (secondary school diploma, for bachelor, or university degree, for master and MBA.)
- Proof of English skills
IU International University of Applied Sciences - Online
Frankfurter Allee 73a
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More about M.A. Marketing Management
Learn more about your future job responsibilities and career prospects after completing the M.A. Marketing Management program.